“PIECE TOGETHER FOR PEACE” PROJECT

01
TWELVE ANIMALS

POSTER / MOVIE

CLIENT: Graflex Directions
YEAR: 2007

AWARD:
87th NYADC / Poster Division / SILVER, MERIT(2)
12th Japan Media Arts Festival / Art Division / Jury Recommend Work
Tokyo Art Directors Club Annual 2008 / Poster Division / Selected
Graphic Design in Japan 2009 / Poster Division / Selected
Graphic Design in Japan 2009 / “This One!” selected by Shigeo Fukuda

CONCEPT

It is customary in Japan to send New Year’s greeting cards with an animal sign of the zodiac for the upcoming year printed on them.  The Japanese zodiac has the names of 12 animals.

The zodiac originated in China.  Since making its way to Japan, it has been used widely as the measure for times, directions, and years.
New Year’s greeting cards are sent to people to show your gratitude for things they’ve done for you through the previous year and to wish for their happiness, safety, and health for the upcoming year.

We have chosen the zodiac and New Year’s greeting cards as a motif for this project with the hope that the whole world will be blessed with peace.