CONCEPT

For various reasons, such as global warming, animals from the polar regions are facing the threat of extinction.
In order to improve this situation I believe that the awareness and action of people around the world are vital.

There is no doubt that small actions by people can contribute to the solving of this problem.
It all depends on whether the human race is able to unite and act together or not.

*POLE ANIMALS is a work that was created in response to a request from BBDO Moscow for WWF Russia.
Eventually, four animals were chosen to appear on posters for WWF Russia’s outdoor advertisement.
This time, I have chosen to exhibit the four animals that were used on the posters along with three other animals.